Carbon removal

Reforesting the land of the Jaguar in Mexico

Reforesting the land of the Jaguar in Mexico
Reforesting the land of the Jaguar in Mexico
Reforesting the land of the Jaguar in Mexico
Reforesting the land of the Jaguar in Mexico
Reforesting the land of the Jaguar in Mexico

Why support this project?

The Jaguar project delivers significant benefits by fostering local economic growth through prioritising local hiring, professional skills training, and inclusive workforce opportunities.

It drives innovation through the application of traditional, low-impact forestry methods, sustainable waste-reduction practices, and advanced scientific research partnerships. Furthermore, the initiative ensures long-term ecological health by committing to a century of forest cover and actively monitoring endangered species populations to safeguard local biodiversity.

Supporting this project goes beyond carbon; it represents an investment in livelihoods, biodiversity and mitigating deforestation.

How does growing vegetation remove carbon?

Afforestation, reforestation and revegetation differ by land-use history. ARR projects restore tree and vegetation cover on degraded or non-forested land, removing CO₂ through biomass and soil carbon.

Project summary

Located in the state of Campeche, Mexico, bordering the Laguna de Términos Natural Protected Area — one of Mexico's most biodiverse systems, this project aims to restore 1,660 hectares of degraded land.

For over 50 years, this land has been heavily exploited with cultivated pastures, abandoned agricultural lands transformed into African palm crops, and degraded areas dominated by invasive grasses. Extensive cattle ranching was previously practised, which involved burning vegetation or using chemicals to halt natural forest succession.

The restoration of this landscape aims to capture and sequester 1 million tons of CO2 in each 10-year cycle, which will be achieved through sustainable reforestation and transforming biomass into biochar for food production. 

The project applies a mosaic landscape design split into two main strategies: 

  • Reforestation: Lands that were previously used as pastures are being replanted using native timber species to build a permanent, sustainable, and productive forest.
  • Restoration/Conservation: Areas with higher existing forest cover are exclusively designated for conservation, enrichment planting with high-value native wildlife species, and research, with all commercial logging strictly prohibited

Locations

Campeche, Mexico

Benefits

Climate

ARR projects are integral to GHG mitigation strategies, playing a crucial role in terrestrial carbon sequestration. This project aims to restore 1,663 hectares of degraded tropical lowlands in southeast Mexico, primarily using native tree species such as logwood to strengthen ecological resilience and carbon sequestration. It is expected to capture approximately  30,000 tons of CO2 annually, significantly contributing to climate change mitigation. Most of the land is seasonally flooded, and when reforested, the soil has a high capacity to capture carbon in addition to the biomass above the soil.

Nature

The project is transforming overexploited cattle ranching and degraded agricultural land into a sustainable mosaic landscape of restored native forest and dedicated conservation areas where commercial logging is prohibited. By replacing unprofitable cattle grazing with professional forestry employment, the project supports local economic development while building skills and transferring knowledge within surrounding communities.

A local plant nursery, capable of producing up to 400,000 native tree saplings each year, supports large-scale reforestation while providing a consistent source of employment, professional training and capacity for ongoing forest protection. Restoration is centred on native plant and forest species, with the project collaborating with local universities to strengthen biodiversity outcomes and advance research into carbon sequestration by native species. Together, the restored forests and conservation areas provide important habitat for local wildlife, with annual biodiversity monitoring recording endangered howler and spider monkeys, a range of native bird species, and the near-threatened jaguar within the project area.

Beyond its own boundaries, the project also works with community members who manage timber forests, providing education and encouraging the adoption of more sustainable forestry and harvesting practices across the wider region.

People

The project is deeply rooted in community collaboration. Local populations are engaged from the ground up, participating in nursery operations, planting, and ecosystem monitoring. Ongoing outreach and education efforts foster environmental stewardship and raise awareness about biodiversity conservation and climate action. The project also strengthens food security through sustainable agroforestry systems that integrate native species and biochar-enriched soils. These initiatives help communities adapt to climate challenges while ensuring that conservation efforts are aligned with local development needs.

The project is actively working towards local resilience and the reduction of poverty. This is being achieved by the full-time employment of 50 people. Of these 50, 3 are non-local community members. These roles could not be filled within the local community. However, through university engagement, there is an aim of skill development within project systems. The project has a high employee retention rate with increased wages, compared to other local options, and secure contracting for employees. The prioritisation of local knowledge is vital within the challenging humid tropical climate. 

Building economic resilience within the region extends into the empowerment of women. The gradual involvement of women within the project is supported by flexible contracting. This allows women to remain involved and supported within their familial roles while also increasing empowerment.

In addition to providing jobs, we focus on developing local competencies which could later be used to expand the restoration of the rest of the Terminos Lagoon region and bring resilience to the communities living on it.

From the heartwood of the logwood tree, the team also extracted a dye (hematoxylin), which is used in laboratories, primarily for dyeing fabrics. In the 18th century, the discovery of this dye revolutionised the textile industry because it provided, for the first time, an inexpensive way to dye wool black. Being natural, the dye has important applications in non-toxic products such as cosmetics, clothing, and children's toys.

SDGs supported

No Poverty

Supporting SDG 1 to end poverty is one of the top priorities set out by the developer of the project.

The project improves rural livelihoods through knowledge transfer about the use and development of local natural resources, and the creation of a sustainable value chain around the forest. The project has provided 50 permanent jobs. Employment comes with salary contracts, social security and equal pay for men and women.

The project will also produce 1000 tonnes of haematoxylin per year, a historical natural dye with multiple valuable uses (pharmaceutical, cosmetics, textiles, etc).

Good Health and Well-Being

Planalto avoids the use of chemicals, herbicides, and poisons in its forestry practices, which protects the health of its workers and the surrounding environment. Additionally, the natural haematoxylin dye they extract is a vital component for medical laboratories (used in histology to stain tissue) and serves as a non-toxic, natural dye alternative for consumer products like cosmetics, clothing, and children's toys.

Gender Equality

The project works to promote inclusive, equitable employment opportunities for local communities. The project also offers flexible working hours, which are highly beneficial to women and girls.

Clean Water and Sanitation

The production and application of biochar significantly improve soil structure; due to its high porosity, the biochar absorbs and stores water, slowly releasing it over time and improving local water retention.

Climate Action

The activity areas are divided into reforestation in 812 hectares and restoration in 818 hectares. The project was certified in March 2025 in the Climate Action Reserve (CAR) standard. The project is a model for future nature-based solution projects in a region of more than 500,000 hectares of the world’s biodiversity hotspot.

Life on Land

The project is restoring 800+ hectares of land for biodiversity conservation for several endangered species, i.e. jaguar, spider monkey, howling monkey, great curassow, etc. Our regenerative forestry approach is based on mixed native species, without the use of chemicals and focuses on continuous forest cover and the creation of wildlife corridors, enabling a rapid restoration of the local ecosystem. In addition, the new forests build the soil, saving and filtering water destined to flow into the Laguna de Terminos, protecting this highly valued ecosystem. We are continuously monitoring ecosystem regeneration and wildlife.

Affordable and Clean Energy

Verification

These partners help deliver the project and verify its impact.

Verifiers

Climate Action Reserve
Climate Action Reserve

The Reserve promotes and fosters the reduction of greenhouse gas (GHG) emissions through credible market-based policies and solutions. As a high-quality carbon credit registry for voluntary carbon markets, it establishes rigorous standards involving multi-sector stakeholder workgroup development and local engagement and issues carbon credits in a transparent and publicly available system.

View evidence