Impact fund
Media in service of nature
Intro to the fund
Media in service of nature is a collective commitment from brands, agencies and media owners to dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry to collectively fund £200m towards nature by 2030.
Projects supported in this fund
15%
Habitat restoration
Wildflower meadow enhancement at Dumyat, Scotland
Type: Wildflowers
Location: United Kingdom
15%
Habitat restoration
Restoring upland peatlands in the Peak District and South Pennine moors
Type: Peatlands
Location: United Kingdom
70%
Reforestation
Restoring native forests at Dumyat, UK
Type: Reforestation
Location: United Kingdom
